What characterizes a good PR management? Experts would say if you are able to create a good impression of you and your company and if you are able to manage this impression, then you are in the zone for good public relations. A good working relation with the public (includes your costumers) through their perception of your company and how it works can make or break your business, impressions spread like wild fire and this fire can be both beneficial or destructive for the company.
The Digital Reputation
Nowadays, this wild fire seemingly lies in the tender hands of a few mouse clicks, some “innocent social media posts” a comment in a blog, or even a simple reply to an email. Now that people and businesses have entered a “digital world” it seems the distance between people become narrower further and the line between business and personal life become more opaque. Let’s consider the following situations for example, you and your best friend had a night out and decided to take funny pictures of yourself impersonating some skimpy wearing pop star, your best friend decides to post this on a social media network (say Facebook), you work in a law firm and your co-workers as well as your clients sees them.
Let’s say you participated in an online debate and posted negative comments about a certain topic, you got carried away and announced how you feel about the arguments, a potential client or business partner accidentally comes across this in a Google search (sites such as reputationmanagementconsultants.com). Recent technologies that allow us to gain access on pertinent as well as personal information have serious implications in one’s reputation and public relations. Let’s consider the above situations; if the clients see these what impression would they have on the person and the organization he or she belongs? If the manager of the company sees this, would he or she consider the individual for a possible promotion? Now that information about individuals, whether business related or personal related become easily accessible of available to virtually anyone with an internet, making a good impression and reputation is extremely important. E-slander or negative impressions that spread through wild fire on the internet is now becoming a major headache for most public relations firms, and they identify this as a key for a good public relation for both individuals and organizations alike.
How to Keep a Good Online Reputation
E-slander is becoming a new challenge for public relations firms, the numerous firms that appear on a Google search of “online reputation management” is proof of this. It would make sense to have a firm manage your online reputation, but of course this depends on the gravity of the situation, none the less here are some tips that can help both individuals and organizations in maintaining a good online reputation:
- Monitor what is being said about you or your company through Google, Bing or Yahoo
- Monitor sites such as Twitter, Facebook, Yelp, Yahoo Local, Google Maps, Amazon, City search or those that cater to your market or interest
- Negative comments must be responded to in a positive way, suggest solutions to complaints or problems instead of responding to it with further negativities
- Deliberate comments that aim to sabotage or ruin your reputation or your company must be dealt with by contacting the Website administrator asking or requesting the removal of the comments
- Avoid the temptation of arguing
This article on reputation management is written by Janet Johnson. Janet is author of numerous articles on business with particular specialty on public relations management, Janet also writes up to date and emerging topics such as online reputation management.