Internet marketing involves a lot more than simply having a good looking websites (though that’s a pretty important piece of the puzzle). That’s because your website is just one piece of a puzzle that’s comprised of compelling, social media friendly content; plenty of interaction with your customers; and some rock solid search engine optimization (SEO) strategies.
The common element in the aforementioned web strategies is social media. Social networks like Facebook, Twitter and LinkedIn allow businesses to get the most out of their content, drive traffic back to their websites and build up their ranking on Google web queries.
If you’re serious about building out a web presence that moves beyond a basic website, here are a few tips to get you started.
Establishing a Social Presence
Social networks allow businesses to build up the kind of personal relationships with their customers that just aren’t possible through traditional advertising and marketing techniques. Every Tweet and every Facebook post you put up is nothing more than a naked grab for your customer’s attention. That said, you need to do this in such a way that your customer doesn’t feel like they’ve been manipulated.
One great way of doing this is by simply throwing your business into the social mix. This can be done by posting questions; surveys; and otherwise engaging with your customers. The more you get out there and interact, the more your customers will see your business as a friendly presence in their daily lives.
Social Shares – As Good as Gold
Social shares are the online equivalent of a word of mouth recommendation from a good friend. Search engines like Google recognize the value of these recommendations and weigh them heavily when doling out those coveted page rankings. Businesses that offer high quality, social friendly content can are well poised to harvest a bumper crop of social shares.
The key to getting your readers to share your content with their friends is by placing social share buttons prominently on your site. These buttons are easy to install, won’t interfere with your overall look and feel of your website design. What’s important to remember is that you don’t want too many share buttons cluttering up your page. Just stick to the top three social share buttons and you should be fine.
Social Media Guidelines
One thing that’s paramount to finding social media success is to treat your online interactions the same way you treat your in-person interactions. Businesses that allow themselves to be dragged into online cat fights aren’t doing themselves any favors. In short, don’t say anything online that you wouldn’t say in person.
You’ll also want to be aware that every social network has its own personality and standards. The breezy, content of your average Tweet wouldn’t pass muster on the more professional-focused LinkedIn. Spending a little time studying the demographics of your preferred social network is an undertaking that’s well worth your time.
Good Internet marketing strategies are built around, but not completely reliant upon, the website itself. As we’ve seen, a solid social media presence is every bit as important as good web design.